BMW reveals colour-changing car, in-car cinema and more

BMW reveals colour-changing car, in-car cinema and more

Called the BMW Theatre Screen, this concept transforms the rear seats into a cinema with a 31in ultra-wide display, surround sound and 5G connectivity. 

By selecting a mode in the car called ‘My Mode Theatre’, the theatre screen lowers from the headline and lighting and sunblinds are adjusted “to get passengers in the mood for the one-of-a-kind immersive entertainment experience,” claimed BMW.

The large screen with smart TV function extends from the headliner on request by a rotary movement on two articulated rails at the sides. This motion is accompanied by sound created exclusively by renowned composer Hans Zimmer, which ends at the moment the screen reaches its final position. At the same time, the roller sunblinds for the side windows and the rear window are closed and the lighting in the rear of the vehicle is dimmed. 

The screen, which reaches horizontally over almost the entire interior and in height from the headline to the backrests of the front seats, can be controlled by touch operation or using touch pads integrated in the rear doors. The tilt of the display can also be adjusted and the touch controls for both screen format and volume are on the right and left edges of the display so they can be used easily by all rear passengers.

BMW also announced it is working with Amazon to offer in-vehicle entertainment through Fire TV, giving access to much of the same content watched at home. 

While the technology has been confirmed for production, no date has been given.

BMW development boss Frank Weber said: “We develop immersive, digital experiences for sheer driving pleasure. In Theatre Mode, the rear of the interior is transformed into a private cinema lounge. With the 31in display, 5G connectivity, 8k resolution, surround sound and individual streaming programme, an unprecedented experience is created that sets new standards in in-car entertainment.”

Specific sounds for electric models

BMW has created a range of specific sounds in collaboration with composer Hans Zimmer to mark out its electric models. The sounds will be launched in the BMW i4 in the next few months and in the BMW iX in the second half of 2022. BMW design chief Adrian van Hooydonk said: “Sound plays a key role in the emotionally engaging driving experience in a BMW.” He added that Zimmer’s compositions have given the firm’s “all-electric models an unmistakable sound profile”.