Imparato considers software to be at the forefront of Alfa’s reinvention – so much so that he delayed the launch of the Tonale to ensure that it was up to scratch.
The Tonale has all of the technology you would expect in a premium SUV: a digital 12.3in screen, plus a 10.25in touchscreen with a customisable home screen, Apple CarPlay and Android Auto compatibility, over-the-air updates and a host of driver assistance systems, including adaptive cruise control and traffic-jam assistance.
It’s also the first car in the world to have a non-fungible token (NFT), which links a car to a digital certificate based on blockchain technology. With the customer’s consent, it creates a confidential and non-modifiable record of the main stages of a car’s life, which acts as a guarantee that the car has been properly maintained, helping to improve residual value.
Other features include a built-in Amazon Alexa voice assistant and the ability for Amazon to deliver parcels directly to the car by the owner unlocking the car remotely.
The Tonale is intended for a “young, metropolitan and dynamic customer”, said Alfa, and features numerous nods to the brand’s heritage.
These include the so-called ‘GT Line’, which runs from the rear to the headlights, as seen on the 8C Competizione, and the 3+3 headlights, which reflect those of the 1989 SZ. The front also features the iconic ‘Trilobo’ nose and distinctive ‘Scudetto’ shield. The alloy wheels are a modern take on the telephone-dial design that began in the 1960s on models such as the 33 Stradale.
The Tonale, which will arrive in the UK this autumn, will have just two trims, Super and Ti, with each offering an optional pack, the Sprint and Veloce respectively.
No pricing has yet been announced, but its rival, the Q3, starts at around £31,000.
Alfa has also introduced a five-year warranty for its cars.
Q&A: Jean-Philippe Imparato, Alfa Romeo CEO