New electric Volvo XC90 equivalent could take Embla name

New electric Volvo XC90 equivalent could take Embla name

So although the XC90 successor will adopt a radically different design, it will continue to major on space and practicality. The ‘less is more’ approach exhibited by the concept points to an enhanced focus on minimalistic design in Volvo’s new electric era, as well as a drive to minimise the well-to-wheel environmental impact of each vehicle it produces. 

Unlike the vast majority of mixed-powertrain platforms currently on the market, the SPA2 will be offered in two distinct forms. This will allow the electric XC90 successor to benefit from a completely flat floor, shortened overhangs and a more overtly cabforward stance, whereas the combustion-engined versions will have slightly more familiar interior proportions, given the need to accommodate an engine, transmission and exhaust system. 

Some of the concept’s more outlandish and futuristic cues will be toned down for production – the four free-standing seats, for example. However, the skateboard-style architecture will offer new levels of interior space and flexibility, which concept designer Robin Page likened to a “Scandinavian living room feeling”. To that end, the production car will ditch physical controls for a cleaner and simpler driver environment. Most of the functions will be controlled through a large-format central touchscreen using operating software developed by Google – as first adopted by the XC40 Recharge and Polestar 2. 

However, Volvo’s next SUV will not be so easily categorised as an SUV because, although it sits high off the ground and emphasises all-round visibility like the current car, it has a straighter-edged two-box silhouette reminiscent of estate cars such as the 240, 940 and V70, which once ranked among the Swedish marque’s most important and best-selling models. Company boss Håkan Samuelsson recently told Autocar that Volvo will gradually downsize its conventional estate offering – currently comprising various forms of the V60 and V90 – in recognition of the simple fact that “people really are fond of high seating positions”. 

The XC90 successor will therefore straddle the boundary between two segments to capitalise on the popularity of SUVs while differentiating itself from rivals and avoiding alienating buyers of lower-slung models. Page called it “a new type of vehicle”, which “displays new and modern proportions that go hand in hand with increased versatility” – hinting at the potential for other Volvo models to follow suit in blending design cues from different segments.