Opinion: Why MG should celebrate its British roots

Opinion: Why MG should celebrate its British roots

99 MGB history opinion

Electric roadster signals firm’s sporting intentions after a decade of unremarkable output

With a future product strategy guided in part by an awareness of its past and a keen desire to attract younger buyers, MG looks set to emulate the success BMW achieved 22 years ago in reviving the Mini brand.

Mini, which like MG was once part of the ill-fated Rover Group, is now again a strong-selling global brand with a comprehensive and well-received product line-up and bold ambitions for an all-electric future.

It’s hard not to draw parallels between the two brands on the basis of their shared histories and trajectories alone, but also because they seem aware that their Britishness – however intangible that might seem, now that one is German-owned and the other Chinese – remains a selling point.

That the Cyberster’s tail-lights are modelled on the Union Jack, like those of the latest Minis, is testament to the marketability of this heritage, but MG has hinted at plans to take this even further by returning to accessible sports cars.

Whether diehard enthusiasts (among them drivers of the venerable B and Mazda MX-5-baiting F) will engage with this ploy remains to be seen. But certainly it will be easier to link the MG brand to its 100-year history when its cars are more obviously related to their forebears.