Steve Cropley: Dakar Rally needs slicker media coverage

Steve Cropley: Dakar Rally needs slicker media coverage

I ran the Sandero because it was brand new at the time and we needed the story, but I’m running the Duster now out of naked self indulgence. It’s one of my favourite cars, and I’m looking forward to telling you why.

Wednesday

I grabbed a quick word with Prodrive boss David Richards on his return from the Dakar Rally in Saudi Arabia, where two of his three BRX Hunter racers finished second and fourth (the third barrel-rolled spectacularly out of the competition). I offered congratulations, as you do, but Richards wasn’t in the mood. “It’s hard to be happy about not winning,” he said. “But the team did well and the car is working as it should.” 

Prodrive is now taking orders for customer cars and planning a full championship campaign. What this sport now needs, it strikes me, is a slick new form of coverage, with drone video, views from the cockpits and what football broadcasters call “expert analysis”. Nightly bulletins for the Dakar fortnight would definitely float my boat.